1)Are
the sites properly focused on the product/service? You want
the site to draw attention to the product/service being
presented, does the site do that or does it take away or
distract you from it?
2)
Do the sites show attention to detail? See if the images
are clean and crisp. How does the text layout look? You
can't hold a designer responsible for what the text may
say, but you can certainly hold them responsible for the
layout.
3)
Do
the sites demonstrate technical expertise?
Certain things you may want to look for are ASP,
Flash, Databases, E-commerce set up, or Video, just to name
a few.